14.3.10

don't stop / can't stop

Have you ever had that experience where you're in a hyper-audiovisualised location, usually a city bar or garish chain store, and there is the latest robo-pop/doof playing over the speakers, filling every bit of space that hasn't yet been occupied by commodities, whilst numerous flat-screens in the same place play a video music channel with the sound turned down? It's a crazy, aberrant synaesthetic experience, listening to - as I found myself, a few days ago - say Ke$ha's 'TiK ToK', whilst watching the video clip for Ne-Yo's 'Closer', but one that strangely seems to make sense. Recreate the experience for yourself below, and see how it actually took me a good ten or twenty seconds to realise that I wasn't listening to the audio of the video but an entirely different song:

Listen to this...


... Whilst watching this:


There are strangely a number of quite logical audio-visual connections in this song, to the point where they seem kind of interchangeable on one level: shot cuts seem to roughly follow the beat, Kesha sings "don't stop" as Ne-Yo mouths "can't stop", handclaps sound out on 'TiK ToK' as they appear on the video... I'm not entirely sure what this might point to - the ultimate formal similarity (both musically and visually) of all pop? Or simply a forced intertextuality? Either way, weird coincidences.

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